The core of Microsoft Dynamics CRM functionality is relationship management. Users can capture all customer touch points such as phone or email interactions, appointments, exchanged letters, faxes, etc. to generate a single view of the customer. MS Dynamics CRM allows you to offer your customers access to intuitive campaign-building tools. This holistic sales management software can also help them maintain detailed information on competitors associated with an opportunity and can track activity based on product, region or other criteria. With MS Dynamics CRM, your customers can manage their entire product catalog and maintain pricing levels, units of measure, discounts and pricing options.

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